Escape the Algorithm Social Media Kit

“Escape the Algorithm” is a social media campaign urging people to question the influence of social media algorithms. Ironically, the target of criticism is also the medium of the criticism. By placing the argument directly in the context of the issue it's addressing, the campaign is engagingly ironic and targets those most entangled in online algorithms. Visual minimalism makes the campaign eye-catching, designed to be a breath of fresh air in an online landscape saturated with fast paced colorful content fighting for your attention. Content of “Escape the Algorithm” is intentionally accessible with stark language and general statements. The campaign intends to spark reflection for social media users, leading viewers to question their relationship to technology and how machine learning shapes what they consume online. Not weighed down by academic language or detailed sources and evidence, the campaign invites its audience to think for themselves.