Pridehouse Brand Identity

Pridehouse is a fictional case study imagining the brand identity of a startup providing housing for LGBTQ+ youth and seniors. As two vulnerable age groups of the queer community, young people experiencing homelessness and elderly people requiring assisted living need accessible spaces that support them as their true selves. Along with housing, Pridehouse locations would offer mental health services, addiction services, and community spaces and events. Each young queer person would be paired with a queer elder, forming long lasting and valuable mentorships between generations.

The Pridehouse Brand Development Guide takes you through the process of creating a visual identity. Pridehouse visuals are rooted in the spirit of protest and revolution, balancing modern and vintage styles to reflect the audience. From color palette to typography to merchandise, Pridehouse’s distinct and consistent visual identity solidifies its position as a reliable source of community resources.